About the Brand
What if… we combined extreme operational efficiency, fast casual pricing, low capex and quick service with fine-dining ambiance and Michelin-star food in a trendy, lifestyle setting?
V is creating a new segment in the restaurant industry and wants to establish leadership in it.
It marks the birth of Fast-Fine-Social, an all-day experience where guests can hang out alongside the locals and submerse themselves in the neighborhood with vibrant, welcoming spaces, proving style doesn’t need to be sacrificed for good value.
Since opening in 2017, V’s predecessor 18I89 has quickly become one of Stockholm’s hottest concepts, with fans lining up each day for its great vibe, Michelin-chef quality pizzas, freshly made salads and unique drinks. Spaces are designed to be used for all dayparts for a maximum space usage and to become the local destination for lifestyle experience seekers.
- Started in Stockholm in 2017
- Currently, expanding to the U.S. with Los Angeles as first market
- Featured in numerous industry related conferences and publications as a hub for innovation and an example of what the Future of Restaurants will be: https://info.restaurantspacesevent.com/blog/is-this-the-amazon-go-of-restaurants