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What We’re All About

The Passionality Group advises and invests in company founders who share our common passion for hospitality brands that exude authenticity, drive innovation and exhibit meaningful potential for growth.

Key Focus Areas

A team with unequaled expertise and unrivaled passion for hospitality.
The Passionality Group’s activities are concentrated in three focus areas:

LIFESTYLE
FOOD & BEVERAGE

We identify, support and scale innovative brands across the Food & Beverage spectrum worldwide.

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EXPERIENTIAL
TRAVEL & LODGING

We incubate and grow nascent brands in non-traditional, disruptive lodging segments.

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STRATEGIC
ALLIANCES

We join forces with like-minded innovators and disrupters to accelerate the growth of the next generation of hospitality concepts.

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Our Manifesto

Brands We’ve Helped Grow